Print Advertising Campaign: Poster, Flyer, and Double Page Spread
The plate of Tacos Al Pastor in the advertisement was digitally painted in Adobe Photoshop. I used the brush tool, paths, and color range to generate each ingredient and plate to give a realistic style. I wanted to make the special offer a leaf shape to mimic the leaves on the logo. Leaving some room for the words: “Get a box! Give a box!” The lime
was not digitally painted; I wanted to move the lime to the left so it can be noticeable element in the three advertising formats. I utilized each layout of text with a mix of playful and serious fonts. I carefully checked each layout of text for typographic errors. The advertisement campaigns were finished using Adobe InDesign for a sharp, high-quality print. There was also a collaborative project, where I adapted my print advertising campaign to create a dynamic social media campaign.
was not digitally painted; I wanted to move the lime to the left so it can be noticeable element in the three advertising formats. I utilized each layout of text with a mix of playful and serious fonts. I carefully checked each layout of text for typographic errors. The advertisement campaigns were finished using Adobe InDesign for a sharp, high-quality print. There was also a collaborative project, where I adapted my print advertising campaign to create a dynamic social media campaign.
Tacos Reference Image by Yezmin Barreto on Pixabay: https://pixabay.com/photos/tacos-pastor-tacos-tacos-mexico-4505032/)
Other Images by Pexels on Pixabay: https://pixabay.com/photos/pasta-pesto-farfalle-pesto-pasta-1854245/,
Image by Lily Banse on Unsplash: https://unsplash.com/photos/cooked-dish-on-gray-bowl--YHSwy6uqvk
